If you’re just starting out as a fitness instructor, or you simply want to take your career to the next level, then building a blog is the next step that you should take. In this article, we’re going to try to convince you of why you should do that because we want you to succeed. So, here’s how to manage and grow your fitness blog.
Why you should have a fitness blog if you’re a fitness professional
If you’re hesitant about starting a blog, before we talk about how to manage and grow it, we should talk about why you should start a fitness blog in the first place, right?
The Internet is the best way to market, whether that be through social media or running ads, but there’s no doubt that having your own blog is a great idea. A blog is just a website of yours where you share your thoughts and words about the topic you’re passionate about to help other people.
It’s one of the best ways to reach someone, and if you want to become known, you need to have a blog. A blog allows you to connect with the people interested in what you’re talking about. You get to hear feedback and opinions. You also get to build one of the most important things—an email list. We’ll talk about this more down below.
How to manage and grow a fitness blog
1. Build the blog
This is the simplest part—you choose your platform (WordPress, Wix, etc), buy a domain and hosting, and then you design your blog. Your website should be user friendly, and people should be able to find things easily.
Make your blog look fun. Considering you’re a fitness professional, you want to have colors that pop out and make your wesbite look fun and inviting.
2. Make unique content
There’s an abundance of articles and videos out there with just about the same information that you’re about to share in your blog. That’s why you have to be unique with your content. Have your own tone of voice, your own style, and make it different, but according to your brand.
If you can think of new ways to share information or whether you’re making YouTube videos, you have to be you, and that can never change. Blogging is all about transparency and telling stories.
If you’re not tying your information to your own different (and inspiring) story, no one’s going to care about the person giving them the facts everyone else is giving them.
When you’re blogging, you have to create a schedule so that people know when to expect new content from you, and you have to stick to it. Plus, you have to keep yourself in check or else you won’t upload.
3. Learn about SEO
Search Engine Optimization (SEO) is one of the most important things in blogging. You need to learn everything there is to learn about it because it’s what helps your articles get pushed up on Google so that people can actually see it. (To make sure that your SEO is right, I recommend getting the Yoast plugin on WordPress.)
Sadly I can’t cover everything there is to SEO because this article would end up being an entire book, so you will have to research. Read the articles, take the courses, whatever you can find, learn it, and then do it. SEO is what’s going to help your fitness blog become known.
4. Create and email list
Creating a list on your blog is all about getting people to follow you. The people who sign up to your list are rabid fans that love you—not all of them, but there are some people who will follow you just about anywhere.
Having an email list means that you’ll always have people who will read your blog posts, watch your videos, and buy from you once you sell a product, course, or service. This is pivotal—you need to have an email list.
You get people to sign up to your list by offering freebies. Freebies can be tutorials such as short workout videos, PDF’s like diet plans, or even an e-book outlining the importance of why one should get up at 5 in the morning and the effect it has on your health.
Whatever it is, people have to want it and it has to be something that they haven’t seen before. Even if they’ve seen the information before, it’s about the way that you deliver it.
The best way to promote your email list is through social media, which you probably already knew. Don’t jump on every single platform that’s available to you just yet. At first join a few like Facebook, Instagram, and/or Twitter.
On these platforms you have to share just about anything that will get your followers excited. This is where you share content like your own quotes on Twitter, or small workout videos on Instagram, and stories of the food you’re eating on Facebook stories.
Social media is also where you’re going to promote your blog posts and everything you’re selling. (You can’t sell right away though, you first have to build the trust of your audience.)
Of course, this is also where you get to runs ads. Whether it be on Instagram/Facebook, YouTube, or Twitter, make sure that you’re choosing the right platform.
6. Connect with others
The way that people succeed is by networking and building meaningful relationships. You can connect with others through sending a DM, through sending emails to guest blogs (writing an article for another website with lots of visitors), and by asking to be on podcasts.
You have to connect with people who already have a following because if their following likes you, they’ll want to follow you, too. Only connect with people in your niche, or something pretty similar that their audience will care about.
That said, start learning and take everything in. After that, implement. You can’t just learn, you have to take action, too! You got this.